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The LEGO Company History

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Ole Kirk Christiansen, who established his workshop in Billund in Denmark in 1932, manufactured wooden furniture and toys. His business was not very profitable and he struggled throughout the early 1930s. But in 1934, he decided to focus on building toys and changed the name of his company to LEGO which is a contraction from the Danish words “leg godt” (play well).

The company grew into other Nordic countries in the 1960s. The company also created smaller bricks that were perfect for hands with small hands, and named it DUPLO after the Latin word duplex (two-fold). This allowed young children to build more detailed models.

In the 1970s Lego began to add new features to make their products stand out from other brands. They introduced different faces to the miniature figures. This change made the characters more real and capable of communicating various emotions and facial expressions. The Lego Group also added wheels to its bricks, opening the possibility of building vehicles and other machines that move.

The next major step was to introduce themed themes – systems within systems which allowed users to create a particular world or situation. This allowed the company to establish its brand as more recognizable and helped them draw a younger audience. The company also increased its production by opening factories in South Korea and Malaysia.